February 9, 2012


PJ Member Profile - Hope Primas

Hope Primas
Hope Primas & Associates

Hope Primas

Hope Primas & Associates offers strategic planning, marketing communications, fundraising, technical assistance and training services.

What are the "returns" for working in the charitable sector?
Leaving a legacy of caring and compassion for others to follow.

How can charitable giving be improved?
Increase donor awareness about nonprofit realities; without sufficient overhead, programs cannot run.

What can nonprofits do to improve their fundraising or operations?
Realize and accept that it's hard work, position themselves for success with proper planning, and respect fundraising as an art and as a science.

How has your organization adapted in response to the recession?
Increased marketing and communications.

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