July 23, 2014

Communications Manager

Triangle Land Conservancy

Durham, North Carolina

Communications officer

Field of Interest


Triangle Land Conservancy (TLC) Seeks candidates for the position of Communications Manager. Applications will be reviewed starting June 30th and will continue to be accepted until the position is filled.

About TLC:

Triangle Land Conservancy is one of the Southeast’s most successful and respected land trusts, having protected over 16,500 acres in the rapidly developing Triangle region of North Carolina. For 30 years, TLC has conserved land to safeguard water quality, to support family farms and the local food economy, to protect important natural areas, and to connect people with nature. TLC’s headquarters is in vibrant downtown Durham.

Position Summary:

The Communications Manager is responsible for ensuring that TLC’s marketing, communications and public relations activities are tightly integrated and operating in support of our mission, fundraising efforts, and conservation programs. This position serves as the communications expert within the organization and works with the Director of Development to define the direction of TLC’s communications efforts to deepen ties with our members, increase membership and build financial support for our work in the broader community.

The Communications Manager reports to the Director of Development, supervises communications interns and/or part time staff, and works closely with Conservation and Stewardship staff.

The Communications Manager develops creative marketing, communication, and public relations strategies to advance individual program initiatives and position TLC as a land trust leader in the fields of conservation, community building, natural resources stewardship, ecosystem services, and healthy, livable cities. This position requires an exceptional ability to identify and craft promotional campaigns around the unique elements of particular programs or projects, while ensuring consistency of messaging and alignment with TLC’s mission and emerging brand as defined in TLC’s new strategic plan.

Communications Duties Include:

Branding and Marketing

  • Developing innovative, competitive, and goal-oriented communications strategies and plans in support of the organization’s fundraising efforts
  • Crafting a compelling organizational story that highlights TLC’s key achievements, its historical legacy, and its vision for the future
  • Communicating a compelling vision and making the case for TLC’s importance and relevance
  • Seeking and taking advantage of opportunities to advance the mission and reputation of the organization via messaging, social media, and coalition relations
  • Developing and promoting TLC’s brand with an emphasis on its role as a leader in balancing the environmental, social, and economic needs of the Triangle
  • Designing and developing media and project-specific campaigns that elevate TLC’s presence at the local, state, and national levels
  • Designing and coordinating TLC’s publications

Written Communications and Social Media

  • Developing short- and long-term communications strategies for increasing TLC membership, engaging current members and increasing donations through written and social media
  • Producing and managing electronic and print communications before publication to ensure consistent messaging
  • Drafting and editing government, corporate, and foundation grant proposals and individual fundraising appeals in cooperation with management staff
  • Working with TLC staff to showcase key programmatic issues via social media and print communications
  • Engaging Conservation and Stewardship staff in communications issues and setting clear and realistic expectations for their contribution to communications products
  • Utilizing the latest in social media to increase community involvement and to increase membership and donations
  • Facilitating fresh, time-sensitive web content for TLC programming and news
  • Building strong relationships with existing partners, including finding positive ways to co-promote TLC and the partner organizations in our communications and media strategies.

Media Relations

  • Creating media opportunities for TLC to highlight the relationship between vibrant cities and healthy lands
  • Identifying trends, emerging opportunities, and upcoming challenges related to TLC’s mission to pitch to the media with media releases, stories, and news conferences
  • Working with the Director of Conservation to translate complex environmental issues into understandable content for public outreach
  • Engaging diverse community partners with inspirational, mission-driven messaging via e-mail and social media outlets
  • Responding to all circumstances and situations with respect, integrity, and composure when presenting TLC’s positions and/or managing stressful PR issues

Other Areas of Responsibility and Expectations

  • Maintaining a high level of professional conduct when faced with challenging or difficult situations with both partners and colleagues
  • Supporting or leading the coordination of conferences, symposiums, member events, donor events, and public meetings
  • Various duties as a key member of the development and communications team

Essential Experience, Technical Skills, and Competencies:

  • BA/BS and 5+ years related experience, graduate degree preferred (e.g. journalism, communications, NGO communications experience)
  • Exceptional writer and storyteller
  • Competent, passionate, and current in effective utilization of print and social media to galvanize support
  • Videography
  • Strong familiarity with the Triangle, land trusts, and/or conservation
  • Proficient using Microsoft Office, Adobe Suite, Constant Contact (or similar), Wordpress, and general experience with other online communications tools


  • Detail and deadline-oriented: You are attentive to details, generally get it right the first time, but invite input from other staff. You are accountable.
  • Engager: You are skilled at bringing people into a community and are skilled at making the case (emotionally, politically, economically, socially) for why a project is relevant to a community.
  • Flexible and capable: You manage changing priorities with ease and get the job done. You take projects from start to finish and anticipate changes in schedules.
  •  Process-oriented: You are efficient with setting up and maintaining systems to create high quality work in collaboration with others.
  • Great communicator: You have excellent written and oral communication skills. You demonstrate poise, diplomacy, and tact when appropriate, but have a natural tendency toward sharing joy, inspiration, excitement, and passion.
  • Go getter: You are mature, supportive, dependable, easily shift back and forth from working autonomously to working collaboratively, and desire to undertake new and varied projects and responsibilities.
  • Team player: You actively support a culture where people encourage each other and work together to succeed and/or celebrate the successes of others. You ask for help when you need it and also pitch in to support others.
Compensation and Benefits:

Salary in the $36,000 to $40,000 depending on experience, with excellent benefits

How to Apply:

Please send a single PDF with your cover letter, resume, list of three references, and one piece that you would like to highlight from your portfolio (writing or multimedia) with a two to three sentence description of why you chose to share this piece. If this last item is larger than 5 MB, please send a link to where we can find it online (e.g. Dropbox).

Email your application to advancement@triangleland.org

Candidate applications will start to be reviewed on Monday, June 30, 2014. We will continue to review applications until the position is filled.

Triangle Land Conservancy is an equal opportunity employer and will not discriminate because of race, creed, color, national origin, sex, age, disability, sexual orientation, or marital status.

Date Posted
June 25, 2014

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