Though the economic slump has prompted many would-be holiday shoppers to scale back, it also has encouraged them to make their gifts more meaningful, says a new survey.
More than seven in 10 people surveyed by Harris Interactive for World Vision said they plan to spend less on holiday presents this year, while about half said they were more likely to give a charitable gift as a holiday present.
On the receiving end, more than eight in 10 adults said they preferred to get a gift that could help someone in need, as opposed to a traditional gift like clothing or electronics.
"These results underscore our altruistic American culture of giving back,"
Justin Greeves, senior vice president of public affairs and policy research at Harris Interactive, says in a statement. "This generosity may surprise some, but shows why it truly ‘tis better to give than to receive.'"
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Yahoo- Professional Area: Fundraising/giving
