Survey on marketing seeks nonprofit input

April 16, 2008

The Nonprofit Federation of the Direct Marketing Association is launching a new benchmarking survey on the use of various marketing practices at nonprofits.

The survey consists of 37 questions on topics such as renewals, acquisitions, online fundraising, and mobile marketing.

Nonprofits are invited to respond through April 25.

The results will be released at the Nonprofit Federation Leadership Summit, to be held June 3-5 in Palm Beach/Manalapan, Fla.

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