January 25, 2015

Charitable giving expected to rise


Rick Dunham

Rick Dunham

Most Americans appear to be shaking off some of the post-recession gloom and say they will either give the same amount or more to charity this year as they did in 2011, a new survey says.

Sixty-eight percent of the 1,000 people who participated in a January phone survey say they will donate the same amount, while 18 percent plan to give more and 13 percent expect to give less, says the report from Dunham+Company.

That's better than this time two years ago, when 4 percent planned to increase their donations and 27 percent planned to cut contributions.

"Based on the survey, we believe individual charitable contributions should rise by between 4 and 5 percent in 2012," Rick Dunham, president and CEO of the company, says in a statement.

A 4 percent spike in contributions would equate for an additional $9 billion in donations from individuals in 2012, the report says.

People in all income groups, except for those making $50,000 to $75,000 a year plan to give more.

Among wealthy donors, those making $125,000 or more a year, about 21 percent say they will give more this year, compared to 19 percent who last year expected to increase their donations.

And about 27 percent of young adults, those ages 18 to 24, plan to give more this year than last, and 28 percent of people ages 45 to 54 say their donations will increase.

"Overall, the findings of this year's survey are very encouraging as they show a continued strengthening in donor confidence," says Dunham.

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