Fundraising rebounds to pre-recession level

PJ staff report | January 25, 2012

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Fundraising rebounds

Overall giving grew 3.4 percent in the first 11 months of 2011, marking the first time it had exceeded the level of giving in 2007, before the recession, Blackbaud says.

The company, which provides technology and services for nonprofits, also reported that overall charitable giving grew 1.4 percent for the three months ended November 2011, compared to the same period a year earlier, while online giving grew 12 percent.

Based on $2.5 billion in 12 months' revenue from 1,281 nonprofits, Blackbaud says overall revenue for the three-month period fell 2.5 percent compared to the same period a year earlier for nonprofits with less than $1 million in prior-year revenue, grew 8.2 percent for nonprofits with prior-year revenue of $1 million to $10 million, and fell 0.4 percent for nonprofits with prior-year revenue of over $10 million.

And based on $383 million in 12 months' online revenue from 1,769 nonprofits, Blackbaud says online revenue for the three-month period grew 15.4 percent for small nonprofits, 12.1 percent for medium-sized nonprofits, and 10.8 percent for large nonprofits.

The company also reported that overall charitable revenue for the "public, society-benefit" sector, including United Ways, Jewish federations and free-standing donor-advised funds, grew 5.4 percent for the three months ended November 2011, compared to the same period a year earlier, while online revenue grew 11.9 percent.

The trend in overall charitable revenue trend was based on $180 million in 12-month revenue from 95 nonprofits, while the trend in online revenue was based on $14 million in 12-month revenue from 105 nonprofits.

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