January 25, 2015

Seattle tops list for online giving


Onling giving

Online giving

Bumping Alexandria, Va., into second place, Seattle topped the 2011 list of "Most Generous Online U.S. Cities," a ranking published annually by Convio, a software provider for nonprofits.

The list compares per-capita online donations, funneled through Convio's marketing and fundraising software, of individuals in 273 cities across the U.S. that have populations over 100,000.

In 2011, Convio-related online giving in those cities totaled almost $1.4 billion.

Seattle boasted per-capita online giving of $28,154.60, besting Alexandria's $26,430.14.

Rounding out the top 10 for 2011 were:

  • Washington, D.C. -- $19,999.30
  • Arlington, Va. -- $19,983.73
  • Cambridge, Mass. -- $17,310.74
  • Ann Arbor, Mich. -- $17,129.46
  • Berkeley, Calif. -- $15,984.30
  • San Francisco -- $14,209.02
  • Bellevue, Wash. -- $14.034.33
  • St. Louis, Mo. -- $14,008.34

While the average gift size held steady at $65 in 2011, the total given by all online donors across all cities grew by more than 11 percent from 2010 to 2011.

"Our 2011 U.S. online giving data reinforces that nonprofits are increasingly turning to the Internet to generate more meaningful relationships, raise more money and maximize the lifetime value of every individual they touch," Gene Austin, CEO of Convio, says in a statement.

Among the top 25 cities in the survey, the South has the largest representation, followed by the West, Midwest and Northeast.

Nine large North Carolina cities made the 2011 list, with Cary's per-capita donation of $12,339.87 earning 15th place, followed by Raleigh in 18th place with $11,389.08, and Durham in 24th place with $9,200.84.

Other North Carolina cities on the list are:

  • Charlotte, 38th with $7,204.70
  • Wilmington, 47th with $6,297.06
  • Greensboro, 60th with $5,740.16
  • Winston-Salem, 101st with $4,426.96
  • High Point, 187th with $2,553.89
  • Fayetteville, 208th with $2,141.12

Among North Carolina cities, Wilmington's generosity grew fastest, moving up 17 spots from the 2010 ranking, while Fayetteville fell farthest, dropping seven sport from 2010 t0 2011.

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