How to pull in last-minute online donors

By analyzing donor characteristics and gift patterns and scoring prospect data, you can create prospect segments that will be a dynamic, useful and highly effective tool for marketing planned gifts.

Writing applications for grants has become a strategic task that requires understanding funders and making a clear and compelling case, supported by evidence, that the program or project the grant will fund will be effective in addressing a particular problem or need.

Nonprofit professionals shy away from the notion of ‘selling’ the merits of their organizations. But done correctly, matching a donor or volunteer’s goals with opportunities at a nonprofit can be a win-win.

What the fundraiser wants is cash, but what the donor wants is control of their asset. So a key element to campaign fundraising – or any type of fundraising – is planned giving.

It’s likely Congress won’t get around to extending the tax break that allows some older Americans to donate to charity tax-free from their IRAs, so now is the time to help your favorite nonprofit while saving some money.

Fundraisers must always be looking for new ways to think about ethics, how it applies to their organizations and how they can serve donors and philanthropy more ethically.

These days, when nonprofits are competing for limited dollars from a finite number of very busy donors, it’s important to make an emotional connection with supporters.

Planned giving can appear out of reach to many nonprofits, but it's more manageable than you think: Get over your fears, create the right context for the donor, be worthy of the gift and ask.

Through mission investing, foundations can put their assets to work on behalf of their mission, without necessarily sacrificing the financial returns they need for long-term stability.

A campaign ‘post-mortem’ involves taking an honest look at what did and didn’t work, information that can be used to improve not only your next campaign, but your entire fundraising program.