A little education pays off for planned giving

November 19, 2009

While many planned-giving prospects know little about the process, a small investment of time can bring them up to speed and pique their interest, a new survey says.

One segment of prospects in particular, the "movers," defined as younger, well-educated and well-off adults, were positive about planned giving once they learned a little more, Larry Stetler writes in this article published in Contributions Magazine.

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