May 16, 2012


Writing a one-page news release

News releases News releases can be a great asset in a nonprofit’s arsenal of communications strategies, but creating a one-page release that’s newsworthy and to the point is essential for getting media coverage.
  • As nonprofits flock to social media as a way to communicate with stakeholders, they need to be aware of mistakes that can undermine their effectiveness.
    January 12, 2012
  • Asking your patrons one simple question can reveal a lot about their value to your organization, and can inform how you interact with them going forward.
    October 28, 2011
  • Aligning with your nonprofit’s national brand can bring easier name recognition, broader donor support and the strength of a whole network of organizations behind your message.
    October 14, 2011
  • With 110 million professional profiles and more than 2.2 million organization profiles, LinkedIn has the potential to be a rich avenue for extending a nonprofits’ reach.
    October 3, 2011
  • Media interviews can be a great way to get the word out about your nonprofit and the issues and causes your organization supports, but care is needed in dealing with reporters.
    September 16, 2011
  • For many nonprofits, time is as scarce as dollars, so create a double win by spending your time wisely on these free public-relations activities.
    September 2, 2011
  • Keeping Twitter copy to 140 characters can be difficult, but the discipline of writing short and to the point serves nonprofits well.
    August 5, 2011
  • While the specifics of a tagline depend on the specifics of the nonprofit it describes, these do’s and don’ts can help guide you in developing the right phrase.
    July 26, 2011
  • Media outlets all are different, so cookie-cutter press releases don’t work. By understanding your media list and customizing your releases, you have a better chance of getting busy journalists’ attention.
    July 12, 2011
  • While social media is gaining momentum and clearly has a place in the communication toolbox, current trends continue to prove that the integration of new media with traditional works best.
    June 13, 2011

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