May 22, 2012
State of the media in 2012
Given their limited resources, it is important that nonprofits understand emerging trends in digital and traditional media so they can create the right mix of media and message to support their missions.
- Given their limited resources, it is important that nonprofits understand emerging trends in digital and traditional media so they can create the right mix of media and message to support their missions.May 22, 2012
- News releases can be a great asset in a nonprofit’s arsenal of communications strategies, but creating a one-page release that’s newsworthy and to the point is essential for getting media coverage.March 2, 2012
- As nonprofits flock to social media as a way to communicate with stakeholders, they need to be aware of mistakes that can undermine their effectiveness.January 12, 2012
- Asking your patrons one simple question can reveal a lot about their value to your organization, and can inform how you interact with them going forward.October 28, 2011
- Aligning with your nonprofit’s national brand can bring easier name recognition, broader donor support and the strength of a whole network of organizations behind your message.October 14, 2011
- With 110 million professional profiles and more than 2.2 million organization profiles, LinkedIn has the potential to be a rich avenue for extending a nonprofits’ reach.October 3, 2011
- Media interviews can be a great way to get the word out about your nonprofit and the issues and causes your organization supports, but care is needed in dealing with reporters.September 16, 2011
- For many nonprofits, time is as scarce as dollars, so create a double win by spending your time wisely on these free public-relations activities.September 2, 2011
- Keeping Twitter copy to 140 characters can be difficult, but the discipline of writing short and to the point serves nonprofits well.August 5, 2011
- While the specifics of a tagline depend on the specifics of the nonprofit it describes, these do’s and don’ts can help guide you in developing the right phrase.July 26, 2011
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