May 14, 2008

Tweaking brands mid-stream

Changing brands mid-stream could set your organization back for years, but expanding your mission can work if you find room for both old and new supporters in the process, says marketing expert Drew Neisser. Second in a two-part series.

General Marketing Tips

Make marketing a board priority

Education, planning and evaluation can help a nonprofit board of directors see the benefits of marketing.

Media Relations

Communicating during a crisis

Planning, preparation and consistency can help nonprofits communicate effectively during crisis situations.

Online/Email Marketing

Thirty-minute email newsletter makeover

Email-marketing expert Suzanne Norman offers tips for boosting the effectiveness of your email newsletters.

Messaging/Branding

Good brands don’t hurt

Choosing the right name and logo in the early stages of brand development will force you to define your mission, values and target audience, says marketing expert Drew Neisser. First in a two-part series.

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Give2Asia
Director of Development
Episcopal Community Services
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North Carolina Symphony

Resource Directory

Sage Software
Fundraising and Accounting software
Northwestern University School of Continuing Studies
Nonprofit Continuing Education

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June 24 - Building board enthusiasm for fundraising, details

Lunch 'n' Learn

May 29 - Growing your nonprofit through effective marketing, details

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To help people understand, support and work in the nonprofit and philanthropic world, and help them recognize and solve social problems.