May 16, 2012


Writing a one-page news release

News releases News releases can be a great asset in a nonprofit’s arsenal of communications strategies, but creating a one-page release that’s newsworthy and to the point is essential for getting media coverage.
  • Seven social-media pitfalls for nonprofits
    As nonprofits flock to social media as a way to communicate with stakeholders, they need to be aware of mistakes that can undermine their effectiveness.
    January 12, 2012
  • Turning nonprofit supporters into promoters
    Asking your patrons one simple question can reveal a lot about their value to your organization, and can inform how you interact with them going forward.
    October 28, 2011
  • Adopting national branding
    Aligning with your nonprofit’s national brand can bring easier name recognition, broader donor support and the strength of a whole network of organizations behind your message.
    October 14, 2011
  • The value of LinkedIn for nonprofits
    With 110 million professional profiles and more than 2.2 million organization profiles, LinkedIn has the potential to be a rich avenue for extending a nonprofits’ reach.
    October 3, 2011
  • How to give a good media interview
    Media interviews can be a great way to get the word out about your nonprofit and the issues and causes your organization supports, but care is needed in dealing with reporters.
    September 16, 2011
  • Marketing your nonprofit for free
    For many nonprofits, time is as scarce as dollars, so create a double win by spending your time wisely on these free public-relations activities.
    September 2, 2011
  • Be compelling in 140 characters (or less)
    Keeping Twitter copy to 140 characters can be difficult, but the discipline of writing short and to the point serves nonprofits well.
    August 5, 2011
  • Nonprofit tagline basics
    While the specifics of a tagline depend on the specifics of the nonprofit it describes, these do’s and don’ts can help guide you in developing the right phrase.
    July 26, 2011
  • Don’t treat every press release the same
    Media outlets all are different, so cookie-cutter press releases don’t work. By understanding your media list and customizing your releases, you have a better chance of getting busy journalists’ attention.
    July 12, 2011
  • Revisiting traditional media
    While social media is gaining momentum and clearly has a place in the communication toolbox, current trends continue to prove that the integration of new media with traditional works best.
    June 13, 2011
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