December 20, 2014


  • Mission and vision statements are pretty standard for nonprofit organizations. But their creation and revision over time can challenge even the most effective nonprofit managers. SHOESTRING: the nonprofit's agency shows that answering a few questions and sticking to a simple formula should make the process easier.
    December 2, 2013
  • Many organizations have end-of-the-year fundraising campaigns. With so many nonprofits sending their appeals at the same time, it’s important to stand apart from the crowd. A few minor changes to the usual appeal can help you get the attention and much needed donations you deserve.
    November 4, 2013
  • Don’t let unfamiliar Twitterspeak stop you from joining the conversation. Following people on social networking sites is no different than showing up at a networking event with a “Hi, my name is …” tag stuck to your lapel. You’re in front of them now, and you’re listening to what they have to say. Being online just makes networking easier and more efficient.
    October 14, 2013
  • Many organizations have end-of-the-year fundraising campaigns. With so many nonprofits sending their appeals at the same time, it’s important to stand apart from the crowd. A few minor changes to the usual appeal can help you get the attention and much needed donations you deserve.
    September 23, 2013
  • Can’t resist using that great photo on your website or in your blog? If you don’t pay the usage fee up front, you could risk costing your nonprofit hundreds later when the collection letter arrives.
    September 9, 2013
  • There can be a lot of power in the words and messages delivered by a nonprofit, according to Shoestring (the nonprofit's agency). Nonprofit leaders have the power to educate, inform and change the viewpoints and actions of their audience – if the right approach is taken.
    August 26, 2013
  • Trickle Up delivers outcome statistics in storytelling context to keep donors informed about what their dollars are doing for provide global relief. The relationship can be modeled at other nonprofits to foster ongoing giving to support meaningful causes.
    August 12, 2013
  • Is it time to change the format of your organization’s annual report? TrickleUp converts its traditional publication into online report that focuses on the change it is helping to helping to make in people’s lives and how can it demonstrates its effectiveness.
    August 5, 2013
  • Accountability in the nonprofit sector is becoming more and more commonplace and needed. There are marketing strategies that a nonprofit can use to show transparency and accountability to donors, funders and potential supporters.
    July 29, 2013
  • Prosperity Media is developing a national public service cable television network to help nonprofits communicate about their cause, raise funds and recruit volunteers. It is scheduled to launch locally in the Washington, D.C., market in the fall and projects national distribution within 18 months.
    April 4, 2013
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