January 29, 2015

SHOESTRING: the nonprofit’s agency

SHOESTRING: the nonprofit’s agency


SHOESTRING is a full-service marketing communications agency exclusively for nonprofits. Services include:

  • Branding + Messaging
  • Strategy + Planning
  • Media Relations
  • Digital PR
  • Design
SHOESTRING was founded 10 years ago based on the belief that nonprofit organizations should not have to rely on pro bono agency leftovers. We make services affordable through a unique business model and a set of priorities that allows us to put our expertise to work for good causes each and every day. We simply have a different bottom line.

We proudly (and affordably) serve nonprofits from Maine to California (and everywhere in between).

As national leaders in nonprofit communications, our group is committed to providing creative, affordable solutions specifically created to meet the needs and challenges of nonprofits. We are one of only a few firms in the country that specializes in serving this unique niche.

Because we only work with nonprofits, we understand the challenges and (more importantly) how to meet those challenges. Let us put our experience to work for your cause.

As a service to the nonprofit world, we provide marketing ideas and advice at www.NonprofitPR.org.

SHOESTRING’s Mission + Vision Statement:

  • To make high-quality, creative and effective marketing communications services accessible and affordable to nonprofit organizations using a sustainable business model.
  • To increase the capacity of nonprofit organizations and further their missions through marketing communications.
  • To develop best practices in nonprofit marketing communications and provide learning opportunities for nonprofit organizations.
  • To raise awareness of the important role nonprofit organizations play in our society and increase public perception/opinion of nonprofit organizations across the country.



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  • Carol O'Brien Associates
    Providing counsel in institutional advancement to colleges and universities, arts and cultural organizations, independent schools, research institutes, healthcare institutions, and more.
  • NPower Charlotte Region
    NPower Charlotte Region is a nonprofit technology consultancy working exclusively with other 501(c)(3) organizations

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