Philanthropy Journal - Fundraising/Giving Articles

How to pull in last-minute online donors

Thu, 10 Nov 2011 13:21:55 -0500

With four in 10 online donors giving to charity in December, now is the time to get your nonprofit’s website and email appeals in shape for the year-end rush.

Identifying planned-giving donor prospects

Fri, 28 Oct 2011 12:44:59 -0400

By analyzing donor characteristics and gift patterns and scoring prospect data, you can create prospect segments that will be a dynamic, useful and highly effective tool for marketing planned gifts.

Grant proposals require clarity, logic, details

Fri, 14 Oct 2011 12:25:14 -0400

Writing applications for grants has become a strategic task that requires understanding funders and making a clear and compelling case, supported by evidence, that the program or project the grant will fund will be effective in addressing a particular problem or need.

Must nonprofits be involved in selling?

Mon, 03 Oct 2011 11:05:37 -0400

Nonprofit professionals shy away from the notion of ‘selling’ the merits of their organizations. But done correctly, matching a donor or volunteer’s goals with opportunities at a nonprofit can be a win-win.

The role of planned giving in a campaign

Fri, 16 Sep 2011 09:36:15 -0400

What the fundraiser wants is cash, but what the donor wants is control of their asset. So a key element to campaign fundraising – or any type of fundraising – is planned giving.

Is the IRA charitable donation about to end?

Fri, 02 Sep 2011 09:14:44 -0400

It’s likely Congress won’t get around to extending the tax break that allows some older Americans to donate to charity tax-free from their IRAs, so now is the time to help your favorite nonprofit while saving some money.

Growing our ethical skills

Tue, 12 Jul 2011 09:24:42 -0400

Fundraisers must always be looking for new ways to think about ethics, how it applies to their organizations and how they can serve donors and philanthropy more ethically.

Telling your story: A case for support

Fri, 24 Jun 2011 09:10:35 -0400

These days, when nonprofits are competing for limited dollars from a finite number of very busy donors, it’s important to make an emotional connection with supporters.

Planned giving: Lessons from the dead

Mon, 13 Jun 2011 10:16:06 -0400

Planned giving can appear out of reach to many nonprofits, but it's more manageable than you think: Get over your fears, create the right context for the donor, be worthy of the gift and ask.

The case for mission investing

Wed, 01 Jun 2011 09:01:21 -0400

Through mission investing, foundations can put their assets to work on behalf of their mission, without necessarily sacrificing the financial returns they need for long-term stability.