Philanthropy Journal - Fundraising/Giving Articles

Recruiting campaign leaders

Fri, 27 Apr 2012 09:07:06 -0400

Finding the right leadership for a fundraising campaign requires a clear understanding of an organization’s needs, as well as an idea of exactly what is needed from each potential leader.

Avoiding capital-campaign mistakes

Fri, 13 Apr 2012 08:13:17 -0400

There are many motivations for giving, yet at the core of a successful charitable relationship is the fact that a nonprofit has told its story passionately and has inspired a donor.

Donor due diligence: A necessary evil

Fri, 23 Mar 2012 09:55:14 -0400

Asking difficult questions about the source of a major gift can be uncomfortable, but it is crucial to conduct due diligence of the donor, the source of funds and the effect a gift could have on the overall mission of the charity.

How to pull in last-minute online donors

Thu, 10 Nov 2011 13:21:55 -0500

With four in 10 online donors giving to charity in December, now is the time to get your nonprofit’s website and email appeals in shape for the year-end rush.

Identifying planned-giving donor prospects

Fri, 28 Oct 2011 12:44:59 -0400

By analyzing donor characteristics and gift patterns and scoring prospect data, you can create prospect segments that will be a dynamic, useful and highly effective tool for marketing planned gifts.

Grant proposals require clarity, logic, details

Fri, 14 Oct 2011 12:25:14 -0400

Writing applications for grants has become a strategic task that requires understanding funders and making a clear and compelling case, supported by evidence, that the program or project the grant will fund will be effective in addressing a particular problem or need.

Must nonprofits be involved in selling?

Mon, 03 Oct 2011 11:05:37 -0400

Nonprofit professionals shy away from the notion of ‘selling’ the merits of their organizations. But done correctly, matching a donor or volunteer’s goals with opportunities at a nonprofit can be a win-win.

The role of planned giving in a campaign

Fri, 16 Sep 2011 09:36:15 -0400

What the fundraiser wants is cash, but what the donor wants is control of their asset. So a key element to campaign fundraising – or any type of fundraising – is planned giving.

Is the IRA charitable donation about to end?

Fri, 02 Sep 2011 09:14:44 -0400

It’s likely Congress won’t get around to extending the tax break that allows some older Americans to donate to charity tax-free from their IRAs, so now is the time to help your favorite nonprofit while saving some money.

Growing our ethical skills

Tue, 12 Jul 2011 09:24:42 -0400

Fundraisers must always be looking for new ways to think about ethics, how it applies to their organizations and how they can serve donors and philanthropy more ethically.