Philanthropy Journal - Marketing/Communications Articles

Ideas that work: Effective nonprofit web design

Fri, 19 Mar 2010 09:19:42 -0400

Considering most people’s first interaction with a nonprofit is through its website, organizations must communication their cause and passion effectively.

Enlist a social-media army for your nonprofit

Fri, 05 Mar 2010 10:29:12 -0500

Social media can be a nonprofit organization’s dream. Used well, it can create awareness, cultivate relationships and steward current supporters.

Writing pitches with punch

Fri, 19 Feb 2010 12:07:48 -0500

By following a few simple strategies, nonprofits can stand out from the crowd and have their message heard.

Community engagement a key to success

Fri, 05 Feb 2010 10:05:54 -0500

By take the time to interact, connect and build strong relationships with community members, nonprofits can develop an army of support for their organizations.

Boosting revenue through new audiences

Fri, 22 Jan 2010 13:31:50 -0500

Attendance at arts events and performances was in decline even before the economic downturn. Now is the time to take a different look at the typical definition of a ‘new audience.’

Preventing a crisis: The media-inquiry sheet

Fri, 08 Jan 2010 12:44:35 -0500

By putting a few simple media procedures in place, your organization could prevent a potential crisis situation.

Assessing brand value

Tue, 29 Dec 2009 12:03:53 -0500

The stronger a nonprofit’s brand, the more known it becomes and the more donors become willing to invest and stay loyal to the organization.

Measuring social-media strategies

Fri, 11 Dec 2009 12:06:04 -0500

When considering your social-media strategy, it is critical to be reasonable and recognize what social media can and can't do.

Mix marketing and fundraising for ‘perfect storm’

Mon, 30 Nov 2009 11:13:27 -0500

The right mix includes understanding and connecting with audiences, a focus that in turn will increase donor awareness, create loyalty and increase funding.

The development and communications equation

Fri, 13 Nov 2009 10:04:28 -0500

As nonprofits struggle to gain mindshare, communicate their relevance and secure funding, strategic development outreach is a must.