Philanthropy Journal - Marketing/Communications Articles

Writing a one-page news release

Fri, 02 Mar 2012 05:34:33 -0500

News releases can be a great asset in a nonprofit’s arsenal of communications strategies, but creating a one-page release that’s newsworthy and to the point is essential for getting media coverage.

Seven social-media pitfalls for nonprofits

Thu, 12 Jan 2012 10:42:41 -0500

As nonprofits flock to social media as a way to communicate with stakeholders, they need to be aware of mistakes that can undermine their effectiveness.

Turning nonprofit supporters into promoters

Fri, 28 Oct 2011 10:48:01 -0400

Asking your patrons one simple question can reveal a lot about their value to your organization, and can inform how you interact with them going forward.

Adopting national branding

Fri, 14 Oct 2011 12:07:13 -0400

Aligning with your nonprofit’s national brand can bring easier name recognition, broader donor support and the strength of a whole network of organizations behind your message.

The value of LinkedIn for nonprofits

Mon, 03 Oct 2011 10:36:25 -0400

With 110 million professional profiles and more than 2.2 million organization profiles, LinkedIn has the potential to be a rich avenue for extending a nonprofits’ reach.

How to give a good media interview

Fri, 16 Sep 2011 09:23:10 -0400

Media interviews can be a great way to get the word out about your nonprofit and the issues and causes your organization supports, but care is needed in dealing with reporters.

Marketing your nonprofit for free

Fri, 02 Sep 2011 09:01:44 -0400

For many nonprofits, time is as scarce as dollars, so create a double win by spending your time wisely on these free public-relations activities.

Be compelling in 140 characters (or less)

Fri, 05 Aug 2011 10:08:25 -0400

Keeping Twitter copy to 140 characters can be difficult, but the discipline of writing short and to the point serves nonprofits well.

Nonprofit tagline basics

Tue, 26 Jul 2011 11:39:45 -0400

While the specifics of a tagline depend on the specifics of the nonprofit it describes, these do’s and don’ts can help guide you in developing the right phrase.

Don’t treat every press release the same

Tue, 12 Jul 2011 09:05:34 -0400

Media outlets all are different, so cookie-cutter press releases don’t work. By understanding your media list and customizing your releases, you have a better chance of getting busy journalists’ attention.