Philanthropy Journal - Resources Articles

Strengthening fiscal roots

Elizabeth Floyd — Tue, 13 May 2008 12:23:58 -0400

This is the third in a three-part resource series from PJ on grassroots transitions.

Tweaking brands mid-stream

Elizabeth Floyd — Tue, 13 May 2008 12:09:54 -0400

Changing brands mid-stream could set your organization back for years, but expanding your mission can work if you find room for both old and new supporters in the process, says marketing expert Drew Neisser. Second in a two-part series.

Social networks: A tool for fundraising

Elizabeth Floyd — Tue, 06 May 2008 17:44:48 -0400

Participants in Facebook’s recent fundraising challenge agree that social networking, when coupled with traditional fundraising principles, can add to nonprofit coffers.

Growing into financial security

Elizabeth Floyd — Tue, 06 May 2008 17:20:39 -0400

This is the second in a three-part resource series from PJ on grassroots transitions.

Starting an endowment

Elizabeth Floyd — Tue, 06 May 2008 16:43:36 -0400

An endowment can be a long-term financial safety net to help nonprofits manage costs when annual giving is down, but it shouldn’t be a rainy-day fund.

Endowments as grantmaking strategy

Elizabeth Floyd — Tue, 06 May 2008 16:37:15 -0400

Many grantmakers are wary of providing general operating support, but an endowment can be an integral tool in helping strong organizations make longer-term programmatic plans.

Fostering a fundraising culture

Elizabeth Floyd — Tue, 06 May 2008 16:30:09 -0400

For organizations that have raised individual donations, but never had a coordinated fundraising program, growth can be daunting. This article outlines goals for building a funding base.

Good brands don’t hurt

Elizabeth Floyd — Tue, 06 May 2008 16:10:41 -0400

Choosing the right name and logo in the early stages of brand development will force you to define your mission, values and target audience, says marketing expert Drew Neisser. First in a two-part series.

Maintaining mission in transition

Elizabeth Floyd — Tue, 29 Apr 2008 17:34:33 -0400

This is the first in a three-part resource series from PJ on grassroots transitions.

Assessing growth potential

Elizabeth Floyd — Tue, 29 Apr 2008 17:26:24 -0400

While realizing the potential for growth is organization-specific, a few basic steps can help a nonprofit assess whether and how to expand its reach, this Bridgespan case study says.