February 5, 2012


Webinar Archive

Purchase previously recorded PJ webinars online.
$20 per recording PJ members | $30 per recording non members
Webinars are organized in the the following categories: Fundraising/Giving, Management/Leadership, Marketing/Communications. A computer with speakers is required to see and hear the webinar recordings.

To access the webinar recording(s):

STEP 1: Complete webinar form below, click 'Submit'
STEP 2: Complete payment form, click 'Continue'.
STEP 3: Confirm information, click 'Submit'. After payment is processed, you will receive an email with a link to the recording and any supporting files.

Fundraising/Giving Webinars

What foundations want: Needs statements win or lose the grant
Mark Goldstein, CFRE, Communication Mark
Recorded on June 16, 2011
Learn how to create a fundable needs statement that will keep an organization’s mission on track.
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Philanthropic psychology: Using donor identity to increase giving
Adrian Sargeant, Ph.D., Indiana University and Jen Shang, Ph.D., Indiana University
Recorded on March 29, 2011
Explore various categories of identity and how communications can be optimized to increase the value of giving by over 30 percent while simultaneously increasing the value that donors derive from their giving.
[ Purchase recording ]


Cultivating relationships through e-Philanthropy
Richard Waters, Ph.D., NC State University
Recorded on January 27, 2011
Learn four common Internet platforms - Internet sites, blogs, Twitter and social networking sites - and how nonprofits can use them effectively to cultivate relationships with clients, donors, volunteers and advocates.
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The evolution of fundraising - Selling your impact in an era of outcomes
Jason Saul, Mission Measurement
Recorded on August 3, 2010
This webinar is designed to empower you to move beyond psychic benefits and create real leverage in your fundraising efforts and give executive directors and development professionals a new set of concepts and tools that blend impact measurement with fundraising.
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Create a fundraising action plan for your board
Gail Perry, Gail Perry Associates
Recorded on July 13, 2010
This webinar will help you discover how to wake up your board, focus them on action items, change their mindset about fundraising and help them impact your bottom line.
[ Purchase recording ]


Partnering with board-level wealth for inspired outcomes
Phil Cubeta, The American College
Recorded on June 22, 2010
This webinar will examine how your nonprofit can partner with your highest-capacity donors to help them achieve positive impact for themselves, their families and the nonprofits they love, lead and support.
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All-weather fundraising - How good causes raise money in bad times
Kim Klein, Klein & Roth Consulting
Recorded on May 11, 2010
This webinar will look at why nonprofits need to build a broad base of individual donors, how to segment donors, and how to work with each segment.
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The passion piece - A nonprofit primer on low-cost, online fundraising and engagement
Alice Williams, hesketh.com
Recorded on April 22, 2010
This webinar will provide practical techniques and free or inexpensive, tools for tapping the passion and enthusiasm of your nonprofit advocates for online fundraising, volunteer outreach and increased organizational visibility.
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Options for giving - Comparing donor-advised funds and private foundations
Robin Ganzert, PhD, The Pew Charitable Trusts
Recorded on March 16, 2010
This interactive session will look at the fundamentals of two popular philanthropic financial planning strategies - the donor advised fund and the private foundation.
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The next wave of philanthropists
Eric Rowles with Vernisha Crawford, Leading to Change, Inc.
Recorded on January 12, 2010
Can you tell "weebles" from "scrilla" or "steezy" from "swarming"? This webinar will show you how to engage the largest and fastest-growing generation of givers.
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Building donor loyalty
Adrian Sargeant, Indiana University
Recorded on December 10, 2009
Increasing loyalty by as little as 10 percent can improve the lifetime value of your donor database by up to 200 percent. This webinar will examine the reasons underlying the terrible levels of loyalty nonprofits experience and look at strategies to improve them.
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Cultivating and sustaining relationships with key supporters
Claire Costello, Bank of America
Recorded on October 29, 2009
Wealthy Americans have great expectations of nonprofits they support. This webinar aims to help nonprofits change the way they think about and engage their key donors.
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My secret to getting grants: Needs and strategies
Mark Goldstein, Communication Mark
Recorded on October 8, 2009
The success of every grant proposal - as well as every donor ask and fundraising plan - hinges on your understanding and articulation of needs and strategies. The webinar will explain how needs pull at grantmaker heartstrings, and strategies convince reviewers that a grant is warranted.
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Ten fundraising tips to help your nonprofit succeed
Linda Lysakowski, ACFRE, Capital Venture
Recorded on July 22, 2009
In uncertain times, fundraising is critical to nonprofits. Learn ten tips successful fundraisers have used to strengthen their development program and achieve success in their capital campaigns, annual funds and other development programs.
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What's working now - Six new rules for board members in changing times
Gail Perry, CFRE, Gail Perry Associates
Recorded on June 17, 2009
Are you - and your board - overwhelmed by gloom and doom? What's the best way to handle tough financial times with your board? This webinar will show you how to get your board members to take action NOW, and help raise urgently-needed money.
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Major Gifts - Find them, mine them and make them last
Tom Drew, 501c Solutions
Recorded on April 21, 2009
Major gifts are everywhere. However, like a precious metal, they are not always visible to the untrained eye. This session will review how to identify them, cultivate them, close on them and get more in the future.
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Engage your board for planned-giving success
Kathryn Miree, Kathryn W. Miree & Associates
Recorded on January 15, 2009
More and more nonprofits are implementing - or placing greater emphasis on - planned giving to diversify revenue and build permanent assets. The session is a must for staff who want to engage the board, as well as board members who want to create a more solid fundraising platform for the charities they serve.
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Engaging 21st-century philanthropist
Robin Ganzert, PhD, Pew Charitable Trusts
Recorded on August 21, 2008
As philanthropy becomes a core value across family generations, donors are looking for ways to give and be engaged. This PJ webinar will explore creative gifting strategies to help you transform the "checkbook philanthropist" into the "engaged philanthropist."
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Building board enthusiasm for fundraising
Gail Perry, CFRE, Gail Perry Associates
Recorded on June 24, 2008
Are your board members nervous and awkward about fundraising? This webinar will show you how to change their mindset, and lower the tension by finding easy jobs that every board member can do to support fundraising.
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Management/Leadership Webinars

CFRE ApprovedThriving, not surviving, in tough economy
Sylvia Oberle, Habitat for Humanity of Forsyth County
Recorded on September 21, 2011
Learn specific strategies in operations, programs and fundraising that will help nonprofit staff and board members lead their organizations toward positive change.
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CFRE ApprovedNonprofit lobbying and advocacy: Giving voice to mission
Jocelyn Taliaferro, MSW, PhD, NC State University
Recorded on September 21, 2011
This webinar discusses traditional and non-traditional methods of lobbying and advocacy to promote your organization’s mission.
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Enhancing nonprofit partnerships
Susan Jakes, Ph.D., NC State University and Delphine Sellars
Recorded on May 19, 2011
Learn how to make nonprofit partnerships a source of energy and innovation while avoiding common pitfalls.
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Making peace with the new IRS Form 990
Eve Borenstein, CoreStrategies for Nonprofits
Recorded on November 4, 2010
Learn the pieces of the Form 990 that funders, competitors, naysayers and constituents are most likely to use in vetting you.
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Engaging your board for community impact
Terrie Temkin, CoreStrategies for Nonprofits
Recorded on September 14, 2010
Learn simple secrets to engaging your board in ways that not only will strengthen your governance, but also will engage the community in your efforts, assuring your organization's success.
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The small development office - Doing it all without burning out
Martin Novom, Skystone Ryan
Recorded on February 4, 2010
This webinar will help you be more successful though a healthy "small-shop" perspective, give you some tools and help you integrate your work in your organizational direction.
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Board and management transparency - Making sense of the new Form 990
Marty Martin, JD , Martin Law Firm
Recorded on February 15, 2009
For the first time in 25 years, the IRS has completely revised its 990 tax form all nonprofit organizations must now file regardless of size. This webinar provides an introduction and overview to the key management, governance, and reporting issues required to complete the new form.
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Make your board meetings can't-miss events
Terrie Temkin, PhD, CoreStrategies for Nonprofits
Recorded on February 7, 2009
Are you having trouble getting a quorum at your board meetings? Do they vote for recommendations with little critical thought? It’s time to turn your board meeting around. This webinar will focus on a dozen simple changes you can initiate tomorrow to make your board meetings can't miss events.
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Developing nonprofit leaders - Emotional intelligence in the workplace
Heather Lee, PhD, Peace College
Recorded on July 31, 2008
What's your organization's emotional intelligence? This webinar will examine emotional intelligence and its importance in successful organizations, and provide leaders with ideas for fostering emotional intelligence in employees.
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Marketing/Communications Webinars

Staying sane with social media
Nicole Harrison, SocialNicole
Recorded on August 4, 2011
This webinar provides a fast overview of some of the most popular social-media tools and guidelines for using social media to support fundraising and build visibility.
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Wake up your brand - Improving marketing and fundraising success
Howard Adam Levy, RedRooster Group
Recorded on July 14, 2011
This webinar, designed for small and mid-sized nonprofits, will show you how to build your brand and boost your nonprofit's visibility.
[ Purchase recording ]


Board communication: Getting your meeting back on track
Jessica Jameson, Ph.D., NC State University
Recorded on December 2, 2010
Understanding what "personality" your organization displays in its Form 990 is key from both marketing and compliance perspectives. This webinar zeros in on the pieces of the Form 990 that funders, competitors, naysayers and constituents are most likely to use in vetting you.
[ Purchase recording ]


Keeping communications front and center
Hannah Brazee Gregory, ShoeString Creative Group
Recorded on November 30, 2009
Marketing and public relations are vital to every facet of your organization and, if done right, can increase the capacity of your organization and make furthering your mission easier.
[ Purchase recording ]


Telling your nonprofit's story
Todd Cohen, Philanthropy Journal
Recorded on August 27, 2009
In a tough economy, communicating clearly and effectively is critical for nonprofits. This webinar will examine how to develop and deliver your nonprofit's message. The session will walk through five easy steps to making communication work for your nonprofit.
[ Purchase recording ]


More than pretty pictures - How to craft your fundraising message
Del Martin, Alexander Haas Martin & Partners
Recorded on May 14, 2009
During this time of economic turmoil, it is more important than ever to know how to put forth your best possible case for private support. This webinar will focus on the how-to's of writing and presenting your case in language your donors can understand
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The 4 things every nonprofit must know about their constituents
Craig Wood, The Clarity Group
Recorded on January 21, 2009
Building that relationship may not be easy, but generating constituent loyalty to your organization is critical in order to sustain your organization's good work. In this practical webinar you will discover the 4 critical factors that can help you fully understand your constituents.
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Media relations 101 - Getting attention for your nonprofit
Rachel Perry, United Way
Recorded on October 23, 2008
Looking for low-cost, high-return methods to publicize your nonprofit? This webinar will offer practical, concrete strategies to work with - and sometimes around -the media to elevate awareness of your nonprofit.
[ Purchase recording ]

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Webinar

Leadership Giving – Strategies for building community-based philanthropy, Feb. 21 at 1pm ET. [Details]

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