PJ WebTalks: Leadership Giving – Strategies for building community-based philanthropy
February 21 | 1-2 pm ET
Leadership giving is fundamental to any successful fundraising program.
To be effective at securing leadership gifts, a nonprofit must understand its donors and the causes they care about, help donors better understand community needs, and show donors how supporting your nonprofit can help address those needs.
How to build an effective leadership-giving program will be the focus of a special “PJ WebTalks” conversation on Feb. 21 featuring Karla A. Williams, principal of The Williams Group and faculty director of the Leadership Gift School, and Todd Cohen, editor and publisher of the Philanthropy Journal.
People who attend this PJ WebTalks conversation will learn how to:
- Expand leadership giving beyond your inner circle -- clarify your values.
- Assess your ultimate potential for generating major gifts -- establish long term goals.
- Determine the amount of time and resources needed for a leadership gift program -- develop a realistic budget.
- Connect donors in a personal way through segmentation and tracking techniques -- improve impact and results.
Karla Williams is principal of The Williams Group, a North Carolina firm that serves clients across the country who want to enhance and expand their philanthropic efforts. Ms. Williams is an accomplished organizational consultant with more than 35 years of professional nonprofit experience.
Todd Cohen is editor and publisher of the Philanthropy Journal, an online newspaper that provides news and information for nonprofits. The Philanthropy Journal, initially a publication of The News and Observer Foundation, now is a program of the Institute for Nonprofits at North Carolina State University.
Cost: $20 PJ members | $30 non members | $99 group viewing
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